ELITE30
What is ELITE30?
Thirty days without alcohol, run like a challenge worth putting your name to.
One Monday. One crew. Keep every plan, do the work, and see what comes back when the drink is out of the way.
Enrollment for Monday 9 November 2026 is closed. $79 joins the Monday 16 November 2026 crew.
The Monday 9 November 2026 crew is closed. Join the Monday 16 November 2026 crew.
Now enrolling · Monday 16 November 2026
Monday is the start line.
The ELITE30 crew
It means something when you say you're doing ELITE30.
You're in for the full 30 days. The people beside you start on the same Monday, face the same first Friday, and know exactly what you signed up to do.
You still walk into the wedding, the work thing, Friday night. The calendar stays full. The 6pm negotiation leaves it.
Under the challenge
There's a reason "just two" rarely holds.
Inside a toilet cistern, a float rises with the water and shuts the valve. When the float breaks, the water keeps running. For some people, the first drink does the same thing to the signal that says enough.
ELITE30 takes the nightly decision away for 30 days. Each day gives you one piece of work, a line for the moment that normally catches you, support when the old pattern gets loud, and a log that makes the change visible.
Neuro Remapping
Neuro Remapping. That's the name we give the process inside ELITE30. Daily practice makes it real: repeat a better response until it becomes the path you take.
Day 30 gives you proof.
Sleep, mood, energy, focus, drive, and your social life. Track the 30 days and judge the result from your own numbers.
01
Sleep
Deeper. You stop needing three alarms to feel human by 7am.
02
Mood
The fog you call tired. Off. You notice the second it lifts.
03
Energy
Enough left for the gym, for footy, for actually playing with the kids.
04
Focus
Conversations you remember the next morning. Work that holds past 3pm.
05
Drive
The part that wants to compete again. Not survive the week. Want it.
06
The calendar
Every plan stays. You show up. You are not sitting this month out.
Anyone can circle 30 days on a calendar.
The hard part arrives at 6pm, on the first Friday, at the wedding, and around day 11 when the novelty has gone.
A date in your phone leaves you to solve every one of those moments while you're standing in it. That's the willpower gamble.
ELITE30 gives the month a start line, a crew, daily direction, 45 Event Protocols, and a trained coach. Friday gets a script. Day 11 gets a check-in. You know what to do before the moment asks.
The entry is $79. The standard is all 30 days.
What you enter with
The challenge lives in your actual week. Every part below has a job when work, friends, routine, or a craving puts the old decision back in front of you.
01
The Playbook
One idea, one action, and one line per day. Open it, do the work, move on with your day.
02
A message a day
Timed to whatever is most likely to test you that week, especially when the early momentum drops.
03
45 Event Protocols
A one-line script for every situation that actually makes people cave. The wedding toast, the work happy hour, the friend who says just one won't hurt.
04
Your trained AI coach
Trained on the Playbook, the scripts, the reasons the old path gets loud. Awake at 9pm on a Friday when nobody else is.
05
Your daily log
Thirty seconds a night. Mood, whether you drank, a quick note, and steps if your phone tracks them. Your own evidence by day 30.
06
Zero Proof drinks guide
So Friday still looks like Friday when you are not pouring. Calories on each serve, photos of the finished drinks. Recipes for home and for ordering out.
07
Your pod
A small group on the same count. One Monday crew, moving through the same weekends and the same dip.
Everything lands in your inbox, plus your private daily log link and the Zero Proof drinks guide. No app to download. You can keep it quiet. Or you can tell mates you're doing ELITE30.
The 30 days, week by week
- 1Week 1The reset
- 2Week 2The dip
- 3Week 3It gets quiet
- 4Week 4Lock it in
Week 1 · The reset
First weekend is the first proper test. The Playbook and coach are already there before it arrives.
Week 2 · The dip
Day 10, day 11, this is where most people quietly give up. It's exactly where this system gets loud, extra scripts, extra check-ins, and the Group Coaching offer if you want a real person alongside your trained AI coach.
Week 3 · It gets quiet
The argument gets quiet. You stop clock-watching every Friday. This is usually the week you realise the block is working.
Week 4 · Lock it in
Your numbers are obvious by now, sleep, mood, money, the daily log doesn't lie. By day 30 the decision about what's next is easy, the numbers already made it for you.
Why this exists · Blake, Elite Human HQ
I built ELITE30 as the challenge I would have put my own name to. My calendar was full, life looked fine, and I was still losing the 6pm argument most nights.
The part that actually changed things was noticing I had a better time at the table sober. Better conversations. I remembered all of them the next day. My health caught up too, down about 25kg, and it's made everything else easier, playing footy, keeping up with the kids, having the energy for the day I said I'd have.
It started as 8 planned weeks off the grog, and turned into 18 months. This is actually my second run at 18 months alcohol-free. The first time, it was an ultimatum, my now-wife was ready to leave, so I quit. I was alcohol-free at my own wedding. Then the honeymoon happened, and that's exactly where I let it back in.
This time I stopped negotiating. It's the life I enjoy most, on my own terms. I still get the social side. I still play footy. I just get to operate as my own Elite Human now. That's why ELITE30 exists. A clear start, a full 30-day count, and the support I wish I had when I was working it out.
The guarantee
Days 1 through 7: if it's not for you, say so and get every dollar back. No form, no reason needed.
Days 8 through 30: do the daily check-ins. If you don't feel more in control by day 30, full refund, and keep the Event Protocols either way.
Day 1 is Monday 16 November 2026, not the day you buy. The 7-day refund window starts then.
That's the risk sitting on our side of the table, not yours. We'd rather refund $79 than have you wonder if we believed in it.
Before you start
When does Day 1 start?
Monday 16 November 2026. You get HQ and the setup emails as soon as you join, and the 30 days start counting with your crew that Monday. Enrollment closes three days before Day 1.
Can't I just set 30 days and do it myself for free?
You can set the date for free. ELITE30 gives you the Monday crew, the daily work, 45 Event Protocols, a trained AI coach, and a log that shows you what changed. Those are the parts you need when Friday, the wedding, or day 11 arrives.
Is this just about the drinking?
The drink is the lever. The 30-day result shows up in your sleep, mood, energy, focus, money, and how you feel walking into the plans already on your calendar.
Do I have to call myself an alcoholic?
No. You don't need a label to run an experiment. This isn't AA. There's no admitting anything, there's just 30 days and a plan.
What if I slip on day 12?
Then you're on day 13 tomorrow, not day 1. One off night doesn't restart the count, the whole system is built around that on purpose.
What if I'm not even sure I have a real problem?
That's exactly who this is for. You don't need a rock bottom. You need a kick to stop the nightly argument for 30 days and see what comes back.
Is there a live coach or a live call?
ELITE30 is fully self-guided: your trained AI coach, the Playbook, and the daily messages carry you through it. If you want a real person and a weekly group call on top of it, you can add Group Support Coaching for $47/week once you're in.
ELITE30
Put your name on the next 30 days.
Thirty days from Monday 16 November 2026, you'll have your own numbers. One Monday. One crew. All 30 days.
$79 joins the Monday 16 November 2026 crew. Full refund in the first 7 days if it's not for you.
Secure checkout
ELITE30
30-day challenge. Monday crew. Daily Playbook, 45 Event Protocols, AI coach, and private log.
$79 one time
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Payments processed by Stripe. Card details never touch our servers. Full refund in the first 7 days if it's not for you.
